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Creating and Completing your Personal Project

Using Photography to Explore What Matters

Every year since I launched my photography business, I’ve carved out time to pursue a personal project. It’s a part of my art that has helped me flourish as an artist, a person and as a business owner. Ranging from a large project that took over 2 years to complete and culminated with a gallery show to a small project I completed in 15 days with iPhone only pictures, each personal project has existed solely to help me create work that speaks to my heart and show the world the space I was in at the time.

Personal projects are exactly what they say: personal. They exist to give you a channel to explore parts of WHO you are and WHAT interests you with only parameters you set for yourself. With no money or time pressures and no voices of others in your head, they give you permission to make something that sings…to you.

Here is why I believe in personal projects:

1. Work begets work: with each personal project I’ve done, I’ve gained new clients, new connections, new followers and new income just from sharing my personal work because when people see into your heart, they want more of that…

2. Improving your craft or your favorite hobby: personal projects are a great way to pick one area of your craft you’d like to improve upon and work on it until you’ve mastered that skill!

3. Self discovery: personal projects are a great way to help you explore a topic that interests you, celebrate a part of yourself you are proud of, heal a part of yourself that needs some love or even help you realize what matters most to you.

Join me in this six week course and together we will:

1. Spend time discovering what you are passionate about, listen to what your heart sings about and figure out what makes you pause. We will do this through journaling, discussion and asking lots of questions while reflecting on the work you have already made.

2. Learn about how to make choices, discover the purpose of the project you want to complete, and set achievable goals for your project. This is where you will decide on your project, write a mission statement and layout a framework for your project.

3. Execute your project. For some it will be the beginning of a larger vision, for others it will be a simple exploration of questions that need to be answered and for others it will be set beginning and end, this varies from person to person because just as personal projects are unique, so are the people completing them.

Who is this class for?

Anyone who owns a camera and loves the power of the story an image tells yet is yearning to make something deeper with your work. Anyone who wants to be heard. This means professional photographers, hobbiests, cell phone camera phanatics, Moms/Dads/etc. who love taking pictures of their kids, people who take pictures of nature....the list goes on and on.

What kind of camera do you mean?

This means a DSLR camera, a point and shoot camera, a film camera, an iPhone camera (or any smart phone camera). It's not about the camera, it's about the person who is making the image and has a story to tell.

How long does this class run?

Six weeks, beginning January 9 and ending February 17, 2017.

What is required of me, How does it work?

Each week you will log in to watch the current lesson via video. The lessons are approximately 15 minutes long. During the lesson I will share the week's goals, homework and action items. It is up to you to complete the work before the next lesson.

How will you support me?

We will have a Facebook group for sharing ideas, information, images and even frustrations. I am available via email and messenger. I'll be sharing exactly how to contact me in the course lessons.

I want to sign up for the class but I am not sure I have time to execute my project in the time frame?

This is ok, sign up, join us, take the time to learn with us and then start your project when you are ready. Consider this course your framework and jump start.

What will I get out of this course? What's included?

Each week you will have the video lesson to watch (and re-watch as much as needed). Each lesson will come with handouts and prompts to help you in your journey. I will also share my step by step process in how I have completed each of my personal projects, the successes, the failures, what worked and what didn't. I will also be available to each student via email and messenger to help answer questions and concerns as well as encourage and listen!

At the end of the six weeks you will have a frame work for executing your project, actionable goals and strategies for executing this project as well as any other projects in the future.


Your Instructor


Jane Ammon
Jane Ammon

Jane Ammon is a listener who creates. As a hearing impaired person, Jane uses the skills she needs to be able listen deeply as her tools to make art that speaks. She believes our now is always beautiful. She lives in a small town in PA with her husband, Erik, their two incredible kids, Connor and Madeline, and their spoiled rotten cat, Bandit.


Frequently Asked Questions


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.

Get started now!